Gerdien de Vries in Nautilus Magazine over Greenwashing

10 mei 2017 door Webredactie TBM

Consumers demand green products and services, but research shows that they are cynical about eco-friendly messaging too. That leaves corporations in a bind: It seems they can’t do away with mentioning their sustainability bona fides, lest they appear indifferent or worse to the environment; but if they communicate them in the wrong way, they can end up undermining their reputation.

© 2017 TU Delft